World of DTC Marketing
MAY 17, 2022
Just 13% of people trust the pharma companies they interact with. 68% say the interactions feel transactional. Only a third agree that organizations know their communication preferences. Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences.
pharmaphorum
MAY 17, 2022
In this webinar, sponsored by IQVIA, speakers from The Medical Informatics Group at the University Hospital Frankfurt and the Collaboration on Rare Diseases in Medical Informatics project, Germany will discuss the potential of medical informatics in rare disease research and treatment. They will also provide insight into current problems, future challenges and new ideas across the bridge between rare diseases and medical informatics.
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Referral MD
MAY 17, 2022
Consumerism in healthcare is here to stay. One of the increasingly necessary methods for attracting patients who may be shopping around for a new provider is the incorporation of price transparency into the way your practice operates. Photo by Marek Studzinski on Unsplash. In this episode of the Healthcare Leadership Podcast , host Jennifer Thompson chats with Michael Havig M.D., orthopedic surgeon, managing partner at OrthoCollier, and founder of HealthMe , to discuss his expertise on transpa
Evolve Your Success
MAY 17, 2022
In part two of our interview with Antra Boyd and Karen DiMarco, we get more of their perspective of the medical sales industry, specifically the role they believe a medical sales rep plays and its importance to their role as nurses. Antra and Karen started a company and have a podcast where they speak about patient advocacy, impacting how nurses receive an education.
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Scott Burrows
MAY 17, 2022
Going from Sixty to Zero is Not a Good Look To the world that lies beyond the pharmaceutical industry, I know that as a motivational pharmaceutical speaker, the projected 2022 revenues of $8.7 trillion seems proof positive that the industry has it made.
MedReps
MAY 17, 2022
For a new medical sales rep, coming up with a pitch can be the toughest part of the job. Whether or not you’re well-versed on your particular products doesn’t matter if you can’t open the conversation with a pitch that resonates. After all, that product information comes once your initial pitch has finished. Getting to that point is where you’ll need some practice, as well as pulling out your “bag of tricks,” so to speak.
Medico Reach
MAY 17, 2022
Email marketing is one of the best marketing techniques despite being a legacy system. With the influx of so many social media applications and shared consumer platforms, email marketing still tops the list as the best marketing tool at the disposal of today’s digital marketers. In fact, with over a projected user-base of around USD 4.6 billion by 2025 , email marketing is still a marketer’s go-to while approaching a client or a prospect, with 80% of professionals agreeing that it is
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