Tribeca Knowledge

SEPTEMBER 22, 2021

T he pharmaceutical industry is embracing agile ways of thinking and working in its efforts to boost productivity, creativity, speed and efficiency, all the way from laboratory to patient. That includes ensuring agile launch execution. For pharmaceutical launch activities, agility is a function not just of organisational structures or attitudinal change but of the technologies used to make those activities more visible, accessible and manageable.

Pharmaceutical 52

Pharmaceutical Management Patients 52

Pharma Marketing Network

SEPTEMBER 22, 2021

Telehealth: Past. Present. Future. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

Marketing 52

Marketing Media Pharmaceutical Networking 52

World of DTC Marketing

SEPTEMBER 22, 2021

SUMMARY: Like it or not, there will not be a return to normal for DTC marketing. The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. DTC marketers need to get more personal and stop using a generic formula for marketing. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

Doctors 43

Doctors Media Marketing Prescription 43

Pharma Marketing Network

SEPTEMBER 22, 2021

Telehealth: Past. Present. Future. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

Marketing 40

Marketing Media Pharmaceutical Networking 40

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