Tue.Dec 10, 2024

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Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Healthcare Success

Did you know Google changes its algorithm up to 200 times a day? Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. To help you navigate these changes and learn what you need to update, I invite you to listen to this podcast featuring Brandon Schakola.

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Safety Stands Out in Arcellx Cell Therapy’s ASH Data, But Don’t Overlook Manufacturing Advantages

MedCity News

Arcellxs cell therapy for multiple myeloma has shown no signs of the parkinsonism complication observed in clinical testing of Carvykti, a rival product from partners Johnson & Johnon and Legend Biotech. Arcellx is developing its CAR T-treatment under a partnership with Gilead Sciences. The post Safety Stands Out in Arcellx Cell Therapys ASH Data, But Dont Overlook Manufacturing Advantages appeared first on MedCity News.

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Cellenkos presents promising phase 1b data for CK0804 in myelofibrosis

PharmaTimes

New cell therapy shows potential in treating advanced blood disorder

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More Than 70 Organizations Urge Congress to Extend Enhanced Premium Tax Credits

MedCity News

In a letter, Families USA and numerous other organizations called on Congress to extend the enhanced premium tax credits that are set to expire at the end of 2025. The post More Than 70 Organizations Urge Congress to Extend Enhanced Premium Tax Credits appeared first on MedCity News.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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CatalYm shows potential of visugromab for treating cachexia

PharmaTimes

New findings presented at international SCWD conference

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Seres’ SER-155 gains breakthrough status for BSIs reduction

Pharmaceutical Technology

Seres Therapeutics has received US FDA breakthrough therapy designation for its SER-155, aimed at decreasing BSIs.

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More Trending

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ASH 2024: Regeneron’s Ordspono faces challenges, but positive results signal hope

Pharmaceutical Technology

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Real-Time Roadside Monitoring of Unreported VOC Emissions from Road Transport by SIFT-MS

PharmExec

This application note summarizes key SIFT-MS results presented in a peer reviewed article entitled Unreported VOC Emissions from Road Transport Including from Electric Vehicles. Learn how the Wolfson Atmospheric Chemistry Laboratory at the University of York used SIFT-MS for VOC analysis in its platform to experimentally verify that motor vehicle screen wash is a significant unreported source of VOC emissions (especially for ethanol and methanol).

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New Amsterdam stock jumps as LDL-C lowering drug scores again at Phase III

Pharmaceutical Technology

The results from the Phase III trial found the LDL-C treatment to be well tolerated with a reduction in low-density lipoprotein cholesterol.

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High-Throughput Analysis of Volatile Compounds in Air, Water, and Soil Using SIFT-MS

PharmExec

This study demonstrates high-throughput analysis of BTEX compounds from several matrices (air, water and soil). Detection limits in the single-digit part-per-billion concentration range (by volume) are readily achievable within seconds using SIFT-MS because sample analysis is achieved without chromatography, pre-concentration, or drying. We also present a calibration approach that enables speciation of ethylbenzene from the xylenes in real-time.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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RSV prophylactic market to reach $6.2bn in 8MM by 2030

Pharmaceutical Technology

The respiratory syncytial virus (RSV) prophylaxis market across the eight major markets (8MM) - comprising the US, the five major European markets (France, Germany, Italy, Spain, and the UK), Japan, and Australia - is forecast to grow from $582m in 2020 to $6.2bn in 2030 at a compound annual growth rate of 26.7%, with the paediatric and adult segments accounting for $2.2bn and $4.0bn, respectively.

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Real-Time Measurement of EPA Regulated HON Compounds and Environmental Pollutants Using SIFT-MS

PharmExec

This application note summarizes key SIFT-MS results presented in a peer reviewed article entitled Unreported VOC Emissions from Road Transport Including from Electric Vehicles. Learn how the Wolfson Atmospheric Chemistry Laboratory at the University of York used SIFT-MS for VOC analysis in its platform to experimentally verify that motor vehicle screen wash is a significant unreported source of VOC emissions (especially for ethanol and methanol).

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EMA validates Chiesi and Protalix’s dose variation for Fabry disease

Pharmaceutical Technology

The EMA has validated Chiesi Global Rare Diseases and Protalixs submission to update the dosing regimen of pegunigalsidase alfa.

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What Every Pharma CEO Should Know About Unlocking the Potential of Scientific Data

PharmExec

When integrated into pharmaceutical enterprises, scientific data has the potential to drive organizational growth and innovation. Mikael Hagstroem, CEO at leading laboratory informatics provider LabVantage Solutions, discusses how technology partners add significant value to pharmaceutical R&D, in addition to manufacturing quality.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Santhera’s DMD therapy Agamree approved for NHS use after new price deal

Pharmaceutical Technology

An improved price discount and new evidence from Santhera has changed NICEs tune following a recommendation shun earlier this year.

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What Every Pharma CEO Should Know About Unlocking Scientific Data Potential

PharmExec

When integrated into pharmaceutical enterprises, scientific data has the potential to drive organizational growth and innovation. Mikael Hagstroem, CEO at leading laboratory informatics provider LabVantage Solutions, discusses how technology partners add significant value to pharmaceutical R&D, in addition to manufacturing quality.

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FDA to review GSK’s Nucala for COPD

Pharmaceutical Technology

The US FDA has accepted a submission from GSK to review a new indication of Nucala (mepolizumab) as an add-on maintenance treatment for COPD.

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Trade & Channel Strategies 2024: Evolving with the Times

Pharmaceutical Commerce

A panel uncovers how distribution channels are aligning commercialization efforts.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Enzene on New Technologies and New Jersey Site Capabilities

PharmaTech

Shilpa Gadgil, PhD (VP, Head of Process and Analytical Development, Head of CDMO Development) discusses Enzene's new technologies and the New Jersey site capabilities.

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Trade & Channel Strategies 2024: Access and Channel 2024 Year-in-Review and Preview of 2025

Pharmaceutical Commerce

Conference keynote speech examines the industrys critical developments of 2024 and offers a strategic outlook for next year.

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Climbing the Ladder: Career Progression in Medical Sales with MNCs in Malaysia

Contrarian Sales Techniques

When you think of medical sales in a multinational pharmaceutical company (MNC), you might picture a fast-paced, target-driven job. But heres the thing: Its not just about hitting quotas or visiting doctors. If you play your cards right, medical sales can be the start of a career that takes you to regional or even global leadership roles. So, how does career progression look in medical sales for an MNC in Malaysia?

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Traceability's Latest Curve

Pharmaceutical Commerce

Our December analysis of the twists and turns in the Drug Supply Chain Security Act is a timely one, as the FDA recently again pushed back the deadline for complying with new mandates on tracking and tracing drugs at the package level.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company

PM360

NEW YORK , Dec. 9, 2024 /PRNewswire/ — Omnicom (NYSE: OMC ) and The Interpublic Group of Companies, Inc. (NYSE: IPG ) (“Interpublic”) today announced their Boards of Directors have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic in a stock-for-stock transaction. The combined company will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the m

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Pharmaceutical Commerce - December 2024 Issue (PDF)

Pharmaceutical Commerce

Click the title above for a link to open the Pharmaceutical Commerce December 2024 issue in an interactive PDF format.

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Pistoia Alliance Survey Finds 85% of Life Science Professionals are Concerned About the Impact of Differing AI Regulations on Cross-Border Collaboration

Copyright Clearance Center

London, 10 December 2024: The Pistoia Alliance , a global, not-for-profit alliance that advocates for greater collaboration in life sciences R&D, has announced the results of a global survey in conjunction with CCC (Copyright Clearance Center), a leader in advancing copyright, accelerating knowledge, and powering innovation, on the impact of AI and copyright legislation on pharma R&D.

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Conference Connect: Tackling the Issues that Matter in the Access Space

Pharmaceutical Commerce

Access Insights Conference delves into the latest obstacles, while mapping out potential solutions to address them.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Video Advertising: A Key Driver in Healthcare Marketing Success

Pharma Marketing Network

In the ever-evolving healthcare marketing landscape, video advertising has emerged as a highly effective and influential medium for both publishers and advertisers. From capturing attention to driving conversions, video has become an essential tool in healthcare advertising. But what makes video so impactful for both publishers and advertisers in this industry?

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An Appreciation for RFID

Pharmaceutical Commerce

The value of this sometimes-unheralded technology to the pharma industryas well as potential use casesare starting to come to light.

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How to Build and Maintain Relationships with High-Profile Clients

PharmExec

For pharma manufacturers, the primary requirement for working with high-profile clients is matching their organizational level of urgency and organization.

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Novartis Enters $2.9 Billion License Agreement with PTC Therapeutics for Huntington’s Disease Development Program

PharmaTech

Novartis will in-license PTC's PTC518 program, which has the potential become the first oral disease-modifying therapy for Huntington's disease.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.