Tue.Mar 15, 2022

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Preparing industry leaders for digital transformation

pharmaphorum

In a fireside chat hosted by pharmaphorum’s Jonah Comstock, Healthware Group CEO Roberto Ascione (author of the recent book “The Future of Health”) and Politecnico di Milano Professor Emanuele Lettieri will discuss recent trends in digital transformation in healthcare and life sciences that prompted the creation of the Programme as well as share a little about the programme itself.

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Improving Medical Sales Performance With Game-Changing Software With Justin Lohman Of Rithm AI

Evolve Your Success

What can you incorporate in your medical sales business to boost performance? In this episode, you will learn all about a game-changing software that does just that. Its creator, Justin Lohman shares his career journey as a salesperson, where he gained a lot of experience and realized that you always need to have a plan. So, from selling, he shifted to management, training other people.

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How to improve MLR review with creative briefs

Vodori

Content that is informative, accurate, compelling, and catchy is at the heart of every effective life science marketing campaign. That requires good ideas and talented creatives first and foremost. But those creatives, even the most seasoned ones, can benefit from a consistent, structured process that establishes guidelines for each piece of content.

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Intouch’s Top Lessons From SXSW 2022, Part 1

Eversana Intouch

How do you remain inspired – and inspiring – when you’re living in 2022, with everything that means? Intouch took on South By Southwest, the conference that brings together tech, media, entertainment, and art into a singularity of creative verve in Austin, Texas, and found answers there. (This is only a peek into our insights. Stay tuned for more as we distill SXSW into actionable lessons … here on the blog, and also for our colleagues and our clients!).

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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Politics versus science: people lose

World of DTC Marketing

Although reported COVID-19 deaths between Jan 1, 2020, and Dec 31, 2021, totaled 5·94 million worldwide, we estimate that 18·2 million (95% uncertainty interval 17·1–19·6) people died worldwide because of the COVID-19 pandemic (as measured by excess mortality) over that period. (Source: The Lancet). Overt politicization of the pandemic—and the speed with which falsehoods about all aspects of COVID-19 have spread online, over the airwaves, and through media—are significant reasons why the U.S. ha

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