Mon.Jan 31, 2022

article thumbnail

Encouragement to Keep Going

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] This was a quick episode of encouragement to keep going. The journey to break into medical device sales is a roller coaster. One day you’re at the top finding out you got the interview, just to be crushed a few days later saying that they went with an internal candidate. It can be a tough road, but I promise if you stay with it and work hard you will break in.

Sales 130
article thumbnail

Case Study: Filming Patient Stories at Scale

Storyvine

Problem: Times have changed. In this new era of personalized medicine, influencer marketing, and customer authenticity, Pharma companies need to put real patient stories at the core of their communication and marketing strategies. But as one pharma marketer recently said to us, “It's not sustainable for me to spend $100K for one two-minute patient testimonial video.

article thumbnail

Fatique and frustration over COVID

World of DTC Marketing

The latest KFF COVID-19 Monitor finds that fatigue and frustration dominate the public’s mood as the U.S. nears the pandemic’s second anniversary. While partisans have often been split in their pandemic attitudes, roughly three in four Democrats, independents, and Republicans say they feel “tired” and “frustrated,” and similar shares say they think it is likely that most people in the U.S. will eventually get infected with COVID-19.

Pharma 218