PM360
JUNE 11, 2022
What is the latest in the social space? That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerge that alter how social is being used, and changes/restrictions placed on advertising opportunities.
PM360
JUNE 11, 2022
What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? While many life sciences companies have worked to encompass considerations that may be important to patients such as survival rates, quality of life, and ability to perform activities of daily living, they don’t always capture the real-life experiences of patients and what is actually most important to them.
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PM360
JUNE 11, 2022
While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. In this challenging environment, marketers need to rise above the clutter by embracing data-driven marketing as the means to better target their audiences, provide an optimal customer experience, and drive crucial new patient start volumes as a result.
PM360
JUNE 11, 2022
Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights.
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PM360
JUNE 11, 2022
Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives to sell a broad range of consumer products. Creating a role for healthcare professionals (HCPs) within that landscape was daunting. But as health misinformation spread online during COVID, HCPs responded. Platforms that were once considered risky territory for medical professionals suddenly became an important space to share factual, science-based information.
PM360
JUNE 11, 2022
Jigoro Kano, who developed judo in the late 1800s, taught his students to “consider fully, act decisively.” That principle is one reason why Kano’s teachings have since been applied to today’s business and marketing strategies. But the main reason is that judo teaches one how to be flexible and agile in order to use the strength of your opponents against them.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
PM360
JUNE 11, 2022
Pinterest is a goldmine for marketers, so why don’t we talk about it more? As a marketer, when you search for Pinterest stats, you typically see a lot about shopping behaviors and “planning projects.” As a healthcare marketer, you might think this isn’t the place for you, you’re not selling a product. And as a healthcare marketer, you also know that pharma is blocked from advertising on Pinterest so obviously it’s just not worth it, right?
PM360
JUNE 11, 2022
Philips, Siemens, DePuy, Boston Scientific. A simple Google search on the topic of ambulatory surgery centers (ASC) returns results from medical device manufacturers like these that are building and marketing solutions specifically for the ASC space. And it’s no wonder—the size of the global ASC market is expected to increase by more than 25% over the next five years, according to a recent report from Vantage Market Research. 1.
PM360
JUNE 11, 2022
In the world of branding, everything boils down to positioning—making sure your brand can be distinguished from other similar brands so you can outcompete and win. This very definition implies conflict: two brands engaged in physical combat until one competitor gains the upper hand and takes control of the market. Is it any wonder that the principles of judo get associated with branding and marketing?
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