MedCity News

JUNE 15, 2025

Bristol Myers Squibb’s new multibillion-dollar partnership in a hot area of cancer research overshadowed many of the announcements at the recent annual meeting of the American Society of Clinical Oncology in Chicago. We covered that news and other developments from the largest cancer conference in the world. The post ASCO 2025 Recap: Rise of the Bispecifics, Dueling Degraders, ADCs of Interest & More appeared first on MedCity News.

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Biopharma Pharma 191

World of DTC Marketing

JUNE 15, 2025

Direct-to-consumer (DTC) pharmaceutical advertising is often caught in the crossfire of political debates. Senator Bernie Sanders, among other critics, has repeatedly asserted that DTC ads inflate healthcare costs by driving unnecessary prescriptions. But is this perspective supported by evidence? The reality tells a different story. DTC Ads Empower Patients Through Education Contrary to popular critiques, DTC advertisements serve as a crucial educational tool, enabling patients to engage more p

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Prescription Education Doctors Healthcare 192

MedCity News

JUNE 15, 2025

Advances in flow cytometry could enable researchers to uncover valuable insights about food allergies without allergen exposure. The post Attacking Food Allergies: How Technology can Ease the Path to New Treatments Without the Pain appeared first on MedCity News.

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Food 241

Pharma Marketing Network

JUNE 15, 2025

Managing large email lists in the pharmaceutical industry is no small feat. So, how do leading brands make their pharma email marketing campaigns not only compliant—but effective—at scale? Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. That’s what email marketing looks like in pharma.

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Marketing Pharma CRM Specialization 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

MedCity News

JUNE 15, 2025

Oral diseases cost Americans almost $140 billion annually. What will it take to bring these costs down? The post If We Treated Tooth Decay Like We Treat Heart Disease, We’d Save Billions appeared first on MedCity News.

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Patients Healthcare Healthcare 289

Pharma Marketing Network

JUNE 15, 2025

In an industry where trends shift rapidly and regulations tighten often, having access to expert insight and reliable peer connections is vital. That’s where the Pharma Marketing Network comes in. For over two decades, the Pharma Marketing Network has served as a central hub for pharmaceutical, biotech, and life sciences professionals focused on marketing, branding, and digital innovation.

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Networking Marketing Pharma Healthcare 52

Pharmacy Times

JUNE 15, 2025

Moderna's mRNA-1345 vaccine gains FDA approval, enhancing protection against RSV for high-risk adults aged 18 to 59, following earlier approvals for older populations.

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FDA 49

Contrarian Sales Techniques

JUNE 15, 2025

There’s this moment I’ve come to respect — a quiet pause, just before I step out of the car and walk into the hospital. Engine humming. ID tag on the dashboard. Bag packed with samples and product sheets. I sit there, not because I’m stalling… but because this is the moment. The one before everything begins. I think every medical rep has their version of this.

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Doctors Medical sales Sales Medical 52

Curzon Consulting

JUNE 15, 2025

4 Minutes 15th June 2025 This week, our team explored the power of systems thinking in healthcare, defence, and finance while also celebrating connection and community through one of our prized team traditions. Here’s your weekly roundup: Healthcare Workforce: Beyond the GP Numbers “We need thousands more GPs” — or do we? Chetan Trivedi and Serban Suvagau challenge the prevailing narrative around GP shortages.

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Consulting Healthcare Healthcare Specialization 52

Pharma Marketing Network

JUNE 15, 2025

What if one pill a day could protect you from HIV? Thanks to modern medicine, HIV prevention medications are not only real—they’re reshaping public health and empowering people to take control of their sexual wellness. Although HIV awareness has improved, misconceptions still cloud the public’s understanding of prevention strategies. Some people don’t know these options exist, while others misunderstand how they work or who they’re for.

Medical 52

Medical Consulting Healthcare Provider Insurance 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Pharmacy Times

JUNE 15, 2025

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Retail 42

Retail Management Consulting Media 42