Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation
Pharmaceutical Representative Training
DECEMBER 28, 2021
Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings.
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