MedCity News

FEBRUARY 4, 2025

VR allows learners to actually see the virtual germs responsible for causing infections and spreading disease, which could otherwise only be seen under a microscope. The technology also heightens users’ senses, drawing their attention to things they would be unable to see in traditional learning environments. The post The Future of Training: How Virtual Reality Can Protect Clinicians from Healthcare-associated Infections appeared first on MedCity News.

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Training Healthcare Healthcare Education 300

Infuse Medical

FEBRUARY 4, 2025

In todays rapidly advancing healthcare landscape, the demands placed on medical professionals are greater than ever. With new medical devices, surgical techniques, and treatment protocols emerging constantly, the need for effective, efficient, and scalable training methods has become paramount. Traditional approachestextbooks, live demonstrations, and hands-on workshopswhile valuable, are no longer sufficient to meet the complexities of modern healthcare.

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MedCity News

FEBRUARY 4, 2025

LLMs, with their remarkable conversational abilities, are uniquely positioned to help solve this crisis. But as with the dotcom boom before it, the surge of AI ‘therapists’ has created a turbulent landscape where separating legitimate innovation from dangerous shortcuts isn’t straightforward. The post Patient-Facing AI: Separating Signal from Noise appeared first on MedCity News.

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European Pharmaceutical Review

FEBRUARY 4, 2025

The Medicines and Healthcare products Regulatory Agency (MHRA) has granted approval for SARCLISA (isatuximab), making it the first and only anti-CD38 quadruplet therapy available for patients with newly diagnosed multiple myeloma who are ineligible for autologous stem cell transplant (ASCT). This decision provides a new first-line treatment option for thousands of patients in the UK facing this blood cancer.

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Food and Drug Administration Medicine Patients Food 80

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

MedCity News

FEBRUARY 4, 2025

Supernus Pharmaceuticals Onapgo provides a continuous infusion of apomorphine to manage off periods experienced by Parkinsons disease patients. Approval of Onapgo comes after the FDA twice turned back applications for the drug/device combination product. The post Supernus Wearable Device for Dosing Parkinsons Drug Lands Long-Awaited FDA Approval appeared first on MedCity News.

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MedCity News

FEBRUARY 4, 2025

Carrot Fertility’s new menopause and midlife health clinic, called Telemedicine for Menopause, will become available to U.S. members with a Carrot Plan starting in March. Members will be able to schedule a telehealth appointment with a menopause specialist and receive prescriptions for hormone therapy and other menopause-related medications if needed.

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Prescription Medical 173

Pharmaceutical Technology

FEBRUARY 4, 2025

The cuts at two Massachusetts plants follow further site closures and layoffs across the company over the past few years.

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MedCity News

FEBRUARY 4, 2025

[Sponsored] Hidden costs can undermine your healthcare practice. A webinar sponsored by Elation Health will offer insights on how to address them. The post Tips for Greater Healthcare Practice Success in 2025 appeared first on MedCity News.

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Healthcare Healthcare 161

pharmaphorum

FEBRUARY 4, 2025

After setbacks with psychedelics, phase 2b data with GH Research's GH001 for treatment-resistant depression could lift confidence in the category

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Sales

PharmaTimes

FEBRUARY 4, 2025

Partnership aims to create recombinant nanobodies to treat immune disorders

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pharmaphorum

FEBRUARY 4, 2025

A GABA-targeting drug developed by German Biotech Algiax has shown proof of concept in a chronic neuropathic trial trial.

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Pharmaceutical Technology

FEBRUARY 4, 2025

Developers celebrate gains for advances with radiopharmaceuticals while regulators and isotope suppliers work to keep up.

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pharmaphorum

FEBRUARY 4, 2025

Pfizer's Braftovi, just approved by the FDA as a first-line treatment for colorectal cancer based on response data, also extends patient survival.

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FDA Patients 85

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

PharmaTech

FEBRUARY 4, 2025

The optimization of processes for the development and manufacture of biopharmaceuticals is pivotal for producing quality products.

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Manufacturing 69

pharmaphorum

FEBRUARY 4, 2025

Nearly 700,000 women will be recruited into an NHS trial of AI tools for breast cancer screening, in the hope of relieving pressure on radiologists.

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Recruitment 69

PharmaTimes

FEBRUARY 4, 2025

Study shows AP-325 offers lasting pain relief without central side effects

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Side effects 68

Pharmacy Times

FEBRUARY 4, 2025

Investigators noted that the differences between the 3 respiratory infections were not as pronounced during the 2023-2024 season.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Sales Strategy

Pharmaceutical Technology

FEBRUARY 4, 2025

Telethon Foundation is seeking approval for a gene therapy to treat the rare disease Wiskott-Aldrich syndrome.

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Pharmacy Times

FEBRUARY 4, 2025

Investigators found that 60% of individuals with type 2 diabetes are vitamin D deficient.

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Pharmaceutical Technology

FEBRUARY 4, 2025

USC has received a $6m grant from the California Institute for Regenerative Medicine (CIRM) to advance a new gene therapy for glioblastoma.

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Medicine 59

Pharmacy Times

FEBRUARY 4, 2025

World Cancer Day, observed annually on February 4th, is a global initiative aimed at raising awareness, reducing stigma, and promoting equitable access to cancer care, with pharmacy professionals playing a vital role in prevention, treatment, and support for patients and communities.

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Patients 54

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Pharmaceutical Technology

FEBRUARY 4, 2025

Vanda and AnaptysBio have announced an exclusive worldwide licence agreement to develop and commercialise imsidolimab to treat GPP.

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Pharmacy Times

FEBRUARY 4, 2025

The approval marks the first subcutaneous infusion device approved for the treatment of Parkinson disease, providing a new option for patients with serious disease who are unresponsive to other therapies.

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FDA Patients 52

Pharmaceutical Technology

FEBRUARY 4, 2025

Southeast Asia had the highest number of cervical and childhood cancers among all of the WHO regions in 2022.

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PharmExec

FEBRUARY 4, 2025

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Prospecting

Pharmaceutical Technology

FEBRUARY 4, 2025

Microplastics, tiny plastic bits less than five millimetres in size, come from breaking down larger plastics and are now everywhere.

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PharmExec

FEBRUARY 4, 2025

Roches Susvimo, a refillable eye implant for diabetic macular edema, provides continuous delivery of ranibizumab, showing sustained vision improvements with fewer treatments than standard eye injections.

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FDA 52

Pharmaceutical Technology

FEBRUARY 4, 2025

EMA's CHMP has recommended AstraZeneca's Imfinzi for approval in the EU as a single agent for limited-stage small cell lung cancer (LS-SCLC).

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