World of DTC Marketing

OCTOBER 27, 2021

SUMMARY : DTC message development and use is the most essential action to get patients interested in your product, but it can’t be based on unrealistic patient behavior modifications. Yesterday I received a call from a physician who is a thought leader in the diabetes area. He had read my BLOG post from yesterday and wanted to add something that he thinks DTC marketers need to hear. “Don’t promise results that most patients will never see.” As we talked, he mentioned a di

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Medical Sales Guru

OCTOBER 27, 2021

The world has changed A LOT…over the last two years. It’s changed for your accounts, the stakeholders in your accounts, it’s changed for patients, and it’s changed for you. In this episode, I’m allowing you to listen to the October 2021 monthly call I recorded for my Medical Sales Academy members. I’ve never done this before, and probably won’t again, but it’s important that you up your game if you want to stay competitive in a much-changed market.

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Pharma Marketing Network

OCTOBER 27, 2021

What is Agile Marketing Exactly? Agile marketing is the application of agile values and principles to manage the way a marketing team gets work done. At its core, an agile approach values flexibility, iteration, and speed. It enables you to quickly learn what does and does not work, so you can incrementally improve the results of your marketing efforts.*. * Source: AHA!

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Integrity Solutions

OCTOBER 27, 2021

Differentiating on service isn’t just a smart strategy for growth; increasingly, it’s a survival strategy. In a world where customers have more options available to them — and more ways to vent frustrations publicly — you can’t afford to drop the ball on excellent customer service. Last week was National Customer Service Week , an annual — and now global — event devoted to celebrating the people who make customer service happen.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

Pharma Marketing Network

OCTOBER 27, 2021

The healthcare burden continues to increase and the complexity continues to grow. There is a high volume of inefficiencies in the market, which is becoming increasingly fragmented due to the infusion of venture capital dollars over the last five-plus years and the thousands of start-up companies focused on addressing some aspect of healthcare. A digital platform typically refers to a digital service or digital product with an integrated business model and operational model.

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Zymewire

OCTOBER 27, 2021

For those that are new to the “Sales Tales,” we launched a series of posts here on the Zymewire blog that capture some of my favorite sales lessons, often exchanged on the road with my colleagues when in-person sales trips were more common.

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Pharma Marketing Network

OCTOBER 27, 2021

Pharmaceutical marketing teams are under pressure to move faster – the pandemic changed expectations forever about what can be done and how quickly we can do it. As a result, marketing teams are embracing Agile ways of working. The second panel of the PMN Innovation Summit, Marketing Agility – The Path to Digital Engagement & Innovation, moderated by PMN EAB Member, Amy Turnquist, including an awesome team of industry experts: Jim Lefevre, International Business Leader, Digital Partnering So

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Pharma Marketing Network

OCTOBER 27, 2021

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about the evolution of this product, from why it was developed to its entry into the market. Get All the Details Here.

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Pharma Marketing Network

OCTOBER 27, 2021

What is Change Management? Across every industry change is inevitable. And even though change is obvious in every business, how people respond to change varies greatly. While one person may see it as a new and exciting challenge, another may feel intimated or threatened by it. Change management is a very useful approach that when equipped with the right application of knowledge, tools, and resources, can be a very effective way to embrace and handle change in the workplace.

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Pharma Marketing Network

OCTOBER 27, 2021

Tune in to listen to PMN Editorial Advisory Board Member (EAB), Darshan Kulkarni, discuss the conflicts of interest in relation to patient advocacy, with his guest Dr. Alison Bateman-House, Research Assistant Professor of Medical Ethics at NYU School of Medicine, during an episode on the DarshanTalks podcast. Some topics discussed include: Patient Advocacy Groups.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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