Tue.Aug 10, 2021

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A HUGE opportunity for pharma websites

World of DTC Marketing

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments. Therefore, health misinformation on social media urgently requires greater action from those working in public health research and practice.

Pharma 180
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Are You Targeting the Best Physicians for Your Product Launch?

The Marketing Advantage

August 10, 2021 The launch phase of a new product is one of the most critical components—if not the most critical component—of a product’s life cycle. The ability to maximize the new product as quickly as possible as well as ensure its endurance in the marketplace is largely contingent upon a successful product launch. One of the most important components of a successful product launch is targeting.