World of DTC Marketing
OCTOBER 11, 2021
SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. The model of “heavy TV followed by a website designed to sell people isn’t going to work anymore. I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” In a detailed analysis across different health conditions, I’m finding two common causes.
Authentic Influence Group
OCTOBER 11, 2021
The ability to influence is vital if you want your ideas to be heard and taken on. Following are 3 things you can do immediately to improve your influence and move your career forward fast. 1. Make sure your non-verbal signals, e.g. body language, facial expression, eye movements, and contact, and gestures, are aligned with what you are saying. If you're trying to project confidence and conviction, but you're not making eye contact with others, you're not going to be trusted or taken seriously.
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New to Medical Device Sales
OCTOBER 11, 2021
You can listen here: [link] You can watch here: [link] Medical Device Sales is known for being very competitive and having a very tough interview process. Today’s guest is still in college and was able to land a position with one of the top medical device companies in the world! He not only landed the job, but got several other offers! Jonathan shares his tips on how he broke in while still having a month before he graduates!
Clarivate
OCTOBER 11, 2021
A parasitologist passionate about rare disease research, Shyama’s research has enabled scientific collaborations around the world. Get the full story. Shyama Ghosh, Senior Science Editor, Antwerp, Belgium. “I’m a woman of science,” said Shyama Ghosh , Senior Science Editor at Clarivate. “I come from a family of women of science,” she adds, proudly noting that her daughter is a newly-minted chemistry Ph.D.
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Pharma Marketing Network
OCTOBER 11, 2021
Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Present. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?” While the global outbreak of COVID-19 was the catalyst that pushed Pharma to innovate, think differently, and do things faster, we still aren’t moving fast enough in some areas.
Pharma Marketing Network
OCTOBER 11, 2021
Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Present. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?” While the global outbreak of COVID-19 was the catalyst that pushed Pharma to innovate, think differently, and do things faster, we still aren’t moving fast enough in some areas.
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