Sat.Jan 14, 2023

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How pharma can differentiate the customer experience (CX) it provides to HCPs

Dominic Tyer

DT’s first global customer experience (CX) benchmark is based on a survey of 6,270 HCPs across 14 markets and 8 specialty areas

Pharma 130
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6 customer experience pitfalls to be aware of

Cesare Ferrari

In recent times and across many sectors, companies have been forced to rebuild many processes due to the rise in demand for excellent customer experience. Expectations are advancing, and things like getting immediate help from customer service, integration among the touchpoints, and personalization are the new normal in many sectors. In the same way, enhancing customer experience in the medical business is becoming important, and companies are transforming their culture and building plans to sus