World of DTC Marketing
FEBRUARY 24, 2022
Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times when watching TV,” according to a new study by Audience Project. Nowhere is this more evident than in pharma TV ads like Tepezza. Thyroid eye disease affects more women than men, although men are more likely to have severe illnesses.
Scott’s Directories
FEBRUARY 24, 2022
When dealing with medical sales, utilizing a Canadian Doctors Directory is a sure way to generate new clients. There are a few ways to help boost these sales and remain competitive. Other tips include getting to know the clients and using that information to create targeted marketing campaigns. A good way to get to know clients is through a list of doctors in Canada, which provides details on physicians, nurses, and staff in the medical industry within a given area.
pharmaphorum
FEBRUARY 24, 2022
Synthetic Control Arms (SCAs) have the potential to reduce the number of trial participants, eliminate delays, and lower costs. In this webinar experts from the worlds of clinical trials and clinical AI will present and discuss the factors to consider when planning to use an SCA as part of a clinical trial.
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