Scott’s Directories
APRIL 2, 2022
Sometimes, people only do business with those they know or like. This is because they trust them to an extent. It guarantees that their money is safe and the business will be profitable. This applies to every sector, including the healthcare industry. For instance, patients may only agree to receive treatment from doctors they are familiar with or those with a good reputation.
Cesare Ferrari
APRIL 2, 2022
I have already examined and explained the meaning of customer centricity for medical device companies in this post. Here, I’ll focus more on how to transition from existing product centricity and traditional structural models to new ones that deliver what customers want. Know that the first step toward a customer centric organization is understanding the difference between customer centricity & product centricity , and identifying issues & challenges.
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