MedCity News

APRIL 27, 2025

Many of those who survive the loss, devastation, and displacement of an extreme climate event such as a flood, tornado, drought, or wildfire experience anxiety, depression, post-traumatic stress disorder (PTSD), and even suicidal thoughts. Similar mental illnesses are often found even when people are indirectly exposed to extreme climate events. The post The Silent Mental Health Crisis of Climate Change appeared first on MedCity News.

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Pharma Marketing Network

APRIL 27, 2025

Introduction In todays hyper-competitive healthcare space, building a Lead Generation Network in pharma is no longer optionalits essential. Much like a clinical trial needs carefully selected participants, pharma marketers must construct targeted networks to generate high-quality leads. But how does one translate an abstract marketing concept into a practical strategy that complies with strict regulatory frameworks while producing measurable outcomes?

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MedCity News

APRIL 27, 2025

A federal court judge ruling leaves in place an FDA determination that shortages of the Novo Nordisk drugs Wegovy and Ozempic are resolved. Consequently, compounding pharmacies must stop making their versions of the metabolic medicines or face FDA enforcement action. The post Novo Nordisk Notches a Court Win Against Wegovy and Ozempic Compounders appeared first on MedCity News.

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Contrarian Sales Techniques

APRIL 27, 2025

April 28, 2025 9:12 AM, hospital cafeteria. Just finished my second coffee. I don't know why it hit me today maybe it was the way Dr. Liew smiled and said, "I always remember you because you explain things clearly, not just push products." It got me thinking: personal branding for medical sales reps isnt just a nice-to-have anymore. Its the whole game.

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Medical sales reps Medical sales Sales Medical 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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MedCity News

APRIL 27, 2025

EMS providers often treat patients without medical history, risking delays, errors, and guesswork. But new national data-sharing frameworks are starting to close that gap, bringing critical records to first responders in real time. The post Bringing Patient Data to the Frontlines: Why Interoperability Must Include EMS appeared first on MedCity News.

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Patients Medical 240

Pharmacy Times

APRIL 27, 2025

Pretrained foundation machine learning models significantly improved the accuracy of diagnosing non-melanoma skin cancer from digital pathology images and may offer a practical, resource-efficient solution for cancer diagnosis in underserved settings.

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MedCity News

APRIL 27, 2025

There were only five hospital M&A transactions during the first quarter of 2025 a slump caused the Trump administrations flurry of new policies and the resulting economic uncertainty. Hospitals are putting off mergers for the time being, though some are forming joint ventures as a defense mechanism against financial uncertainty. Many are instead shedding assets to cope with the current macroeconomic environment.

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Pharmacy Times

APRIL 27, 2025

Pharmacists play a crucial role in advancing biosimilar adoption through targeted education, addressing misconceptions about safety and efficacy.

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Education Marketing Safety 26

Pharmacy Times

APRIL 27, 2025

Interim results from the phase 1 SENTI-202-101 trial show that SENTI-202, a logic-gated, off-the-shelf chimeric antigen receptor natural killer (CAR NK) cell therapy, achieved complete remission in 4 patients with relapsed or refractory (R/R) acute myeloid leukemia (AML).

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Pharmacy Times

APRIL 27, 2025

Zoldonrasib, a novel oral KRAS G12D-selective inhibitor, demonstrated promising safety and early antitumor activity in patients with previously treated nonsmall cell lung cancer (NSCLC), offering a potential new targeted therapy for this underserved population.

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