Tue.Oct 05, 2021

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Pharma is “big business” that uses excuses to keep prices high

World of DTC Marketing

SUMMARY: Americans spend twice as much per capita on drugs as residents of other wealthy nations, because ours is the only country that lets drugmakers set any price they want for their products. Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices.

Pharma 241
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Forecasting the next moves of a fast-moving pandemic

Clarivate

As the pandemic tore across the world, principal epidemiologist Oliver Blandy knew he had the expertise and data to help fight COVID-19. Get the full story. Oliver Blandy, M.SC Principal Epidemiologist, London, U.K. Hunkered down in London as the COVID-19 pandemic tore across the world in the spring of 2020, Oliver Blandy found himself hoping that he would be tasked with putting his skills to work fighting the virus.

Safety 98
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Four Reasons Rank Order Sales Compensation Plans Cost You Sales

The Marketing Advantage

October 5, 2021 Although rank order plans used to be the most popular type of sales compensation plan utilized throughout the biopharma industry due to their ease of implementation as well as the ability to know the total sales compensation budget in advance, they have increasingly lost favor as they have been proven to not drive sales as well as other types of sales compensation plans, namely goal-based or commission-based plans.

Sales 52
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On the Virtual Road: Sales Tales with Scott Ballenger - Positioning

Zymewire

A few weeks ago, we launched a series of posts here on the Zymewire blog that encapsulate some of my favorite sales parables. In a pre-COVID world, I used to tell these stories to colleagues on the road as a way to encourage us to think differently about how we approach sales and marketing.

Sales 52
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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.