Episode 66 – Game Changing Subcategories and Storytelling in MedTech with David Aaker, PhD
Medical Device Success
OCTOBER 17, 2021
Reading time: 3 – 4 minutes. “It is a big fallacy that your audience is rational”. Our guest today is David Aaker, PhD, considered by some to be the Father of Modern Branding. In this episode we are talking about creating game changing subcategories and storytelling in high tech and medtech. Dave is Professor Emeritus at Stanford University and is the Vice Chairman of the consulting firm Prophet.
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