MedCity News

JULY 4, 2025

A systemic change from FFS to VBC would represent more than a payment model switch, but rather a holistic transition toward patient-centered healthcare that prioritizes outcomes over activity. The post From Fee-for-Service to Value-Based Care: Enhancing Outcomes in Nephrology appeared first on MedCity News.

Healthcare 165

Healthcare Healthcare Patients Physicians 165

pharmaphorum

JULY 4, 2025

European pharma trade group EFPIA has said that a strategy launched by the EU to bolster the region's standing in life sciences is a "step forward.

Pharma 71

Pharma 71

European Pharmaceutical Review

JULY 4, 2025

Multiple blockbuster drugs set to lose exclusivity, producing one of the pharmaceutical industry’s most financially significant patent cliffs in over a decade, according to GlobalData. Oncology is one of the key therapy areas set to be affected by pricing pressures as drug patents expire. Pharma companies will need to “rethink revenue strategies, pipeline investments, and lifecycle management to safeguard long-term growth”, as a greater number of biosimilars and generic medicines gain market ent

Pharma 52

Pharma Competition Management Medicine 52

pharmaphorum

JULY 4, 2025

AstraZeneca passes another milestone in its journey to rebuild Imfinzi's presence in bladder cancer, a key growth driver for the drug

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

PharmaTech

JULY 4, 2025

Eli Lilly and Company developed an innovative and sustainable approach to audit trail review (ATR) aimed at reducing the ATR burden while adhering to regulatory expectations and data integrity (DI) principles. The process has transformed employees' understanding of ATR and complemented the DI by design approach, leading to better system designs that meet expected controls and reduce non-value-added data reviews.

Leads 40

Leads 40

pharmaphorum

JULY 4, 2025

The ABPI is worried about investment in medicines and moves that could limit patient and doctor treatment choice in the NHS 10-year plan

Doctors 52

Doctors Pharma Medicine Patients 52

World of DTC Marketing

JULY 4, 2025

It’s challenging to watch primetime television or stream content without being bombarded with direct-to-consumer (DTC) pharmaceutical ads. But among the growing list of repetitive, cringeworthy, or overproduced commercials, one ad consistently earns the dubious honor of being the most hated : the Jardiance TV spot. 1. The Jarring Jingle That Won’t Die From the opening notes, the ad forces viewers into an upbeat, Broadway-esque musical number.

Marketing 232

Marketing Pharma Media Medical 232

Pharmacy Times

JULY 4, 2025

Six months following discharge from the hospital, adults who battled community-acquired pneumonia were at heightened risk of losing the ability to perform activities and experiencing poor quality of life.

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Pharmaceutical Technology

JULY 4, 2025

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Biopharma 52

Biopharma CRM Government Marketing 52

PharmaTech

JULY 4, 2025

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Manufacturing 59

Manufacturing FDA Pharmaceutical Pharma 59

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Pharmaceutical Technology

JULY 4, 2025

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Media 52

Media Pharmaceutical Manufacturing Government 52

Pharmacy Times

JULY 4, 2025

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Patients 34

Patients Management Retail FDA 34

Pharmaceutical Technology

JULY 4, 2025

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Marketing 52

Marketing Food and Drug Administration Media Government 52

Pharmacy Times

JULY 4, 2025

News All News FDA Updates Press Releases Media All Videos Digital Detail Independent Corner Insights Interviews MEDcast Medical World News Microsites Peer Exchange Perfect Consult Podcasts Practice Pearls Sponsored Webcast Student Voices Webinars/Webcasts Conferences Conference Coverage Conference Listing Publications Pharmacy Times Pharmacy Practice in Focus: Oncology Pharmacy Practice in Focus: Health Systems Pharmacy Careers All Publications About the Publications Author Submission Submit to

Management 29

Management Retail Consulting Media 29

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Pharmaceutical Technology

JULY 4, 2025

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Food and Drug Administration 52

Food and Drug Administration Media Government Pharmaceutical 52

Pharmaceutical Technology

JULY 4, 2025

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Food and Drug Administration 52

Food and Drug Administration Media Government Pharmaceutical 52

Pharmaceutical Technology

JULY 4, 2025

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Pharma 52

Pharma Media Pharmaceutical Marketing 52