Does anyone really believe pharma cares what people think?
World of DTC Marketing
MARCH 16, 2022
The pharma industry’s reputation continues to slip from a pandemic halo-high of 62% in February 2021 to now when fewer than half, just 47%, of people have a favorable view of the industry, according to the Harris Poll’s latest survey. (Source: Endpoints News ) Does anyone believe that pharma cares? Like it or not, the media has had pharma in their crosshair for a long time.
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