Wed.Sep 15, 2021

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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. No one message will do this, however. Messages need to evolve in these special times. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199
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Clarify’s CEO talks with PM360 about how pharma’s addressing health inequities with SDoH insights

Clarify Health

There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to care and treatment through better disease education, greater clinical trial diversity, innovative assistance programs, and new po

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Comparing Clinical Specialist Roles

Med Device Careers

How is the Cardiac Clinical Specialist role different from other medical specialities? The medical device industry is one of the most stable and fast-growing industries in the world. In 2019, the global medical device market reached a value of nearly $457B. COVID-19 reinforced to everyone the importance of medical devices and technological solutions in healthcare.

Medical 52
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EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual

Pharma Marketing Network

Maximizing Patient Safety and Sustaining Long Term Quality Through Enhanced Device Surveillance while navigating the EU Regulatory Landscape. In recent years the European Union has updated their requirements for Medical Device reporting following the FDA in the United States mainly with the EU Medical Device Regulation. Medical device companies continue to look at new strategies, tools, and technologies to achieve a more comprehensive medical device monitoring and reporting framework to ensure t

Safety 52
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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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Clarify’s CEO talks with PM360 about how pharma’s addressing health inequities with SDoH insights

Clarify Health

There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to [.].

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Merck and Otsuka Recognized for Driving Greater Equality for Women in the Workplace by Healthcare Businesswomen’s Association

Pharma Marketing Network

Fairfield, N.J. (15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co., Inc. and Otsuka America Pharmaceutical, Inc. for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.