Thu.Jan 20, 2022

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The biggest waste of digital media spending in pharma

World of DTC Marketing

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. Organic search delivers results at a lower customer acquisition cost (CAC) than paid search — 87% lower cost, per research. According to Google, organic search also offers double the ROI that paid search does.

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A SpaceX Philosophy to Launching in Pharma

Eversana Intouch

One month ago, Intouch announced that it had officially joined forces with EVERSANA, the pioneer of next-generation commercial services to the global life sciences industry. “This is so much more than an integration,” Intouch CEO Faruk Capan said at the time. “This is our opportunity to improve every sector of product commercialization.”.

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Tristan Hollis

Curzon Consulting

Senior Consultant Contact me. +44 (0)2074092857. I have a professional background in asset management, multi-disciplinary engineering and construction (including management leadership), across the Transport, Utilities and Financial Services sectors. I have further experience in strategy, operating model design and digital transformation. I bring a holistic view to a project, combining big-picture strategic thinking with a detailed and practical understanding of real-world situations.

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2022 Sales Hiring Forecast

Sales Talent

At the beginning of each year, we compile our sales hiring forecast by looking at the overall hiring forecasts for the year made by Manpower, Glassdoor, Indeed, Monster, and the Bureau of Labor & Statistics (BLS). Although none of these resources give a sales-specific hiring forecast, there is enough information between them to accurately predict sales hiring for 2022.

Sales 52
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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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Homeopathic Pharmacy: A Natural Alternative to Modern Medicine

Teachntest

Homeopathic Pharmacy: A Natural Alternative to Modern Medicine. With the rise in technological innovation and the push towards a more Westernized lifestyle, we’ve begun to forget about the natural remedies that our ancestors relied on for centuries. In today’s fast-paced world, we often overlook important aspects of life, such as healthcare.