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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 101
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Marketing to Doctors and Physicians

Healthcare Success

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

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Engineering software to speed up the pandemic response

Clarivate

Throughout childhood, the Barcelonian software engineer had wanted to be an eye doctor, so that he might one day treat people like his uncle, who had lost his vision. In software engineering or data science, the tools might be the same, but the domain is always changing. Xavi Moreno, Python Developer, Barcelona, Spain.

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Babylon Health’s CEO ‘Should Spend Some Time With Elizabeth Holmes’

MedCity News

doctor David Watkins has been a public critic of Babylon Health for years, during which has received anonymous emails from Babylon employees saying that the company’s AI is a sham. After Babylon collapsed, a former employee also publicly declared that the AI engine was faulty.

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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results. Black hat SEO techniques involve tricking users and search engines to get pages to the top of Google and other major search engines. This creates silos (e.g.,

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The 2024 PM360 Pharma Choice Awards – App/Digital Bronze Winner

PM360

The app was designed to help patients properly self-infuse and stay compliant by enabling patients to easily track infusions and infusion sites, set reminders, and record and share their infusion journal with their doctor.

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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

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