MedCity News
NOVEMBER 26, 2023
While current government and commercial efforts to negotiate competitive drug prices are important, this focus represents a minor—and misplaced—implementation of medication management. It’s time that policymakers, insurers and healthcare providers make pharmacogenomic testing a fundamental standard of care delivery.
Pharmaceutical Technology
OCTOBER 5, 2022
Bringing an end to a 13-year deliberation on a whistleblower lawsuit, Biogen recently agreed to pay a $900 million settlement , amidst increased government alertness on pharmaceutical fraud. However, new MS drugs like Novartis ’ Gilenya, were going to soon enter the market and increase competition within the MS therapeutic landscape.
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PM360
JUNE 26, 2023
This can be especially important in the current global economic climate, where competition for market share is fierce, and access to new customers is critical for growth. This includes ensuring access and affordability of their products, which can positively impact their environmental social governance (ESG) score and reputation.
Contrarian Sales Techniques
FEBRUARY 21, 2023
While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.
Scott’s Directories
OCTOBER 19, 2022
One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.
Clarify Health
DECEMBER 21, 2021
No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.
Clarify Health
MARCH 17, 2023
One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks. You can learn more about Clarify’s presence at HIMSS23 here: [link].
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