Evolve Your Success

APRIL 23, 2025

Breaking Barriers: Navigating the Evolving World of Healthcare and Medical Sales. Join Jasper Freeman, Director of National Accounts at SC Pharmaceuticals, as he shares his transformative journey in medical sales. From pioneering the heart failure treatment device, Ferosix, to making groundbreaking strides in home healthcare, Jasper unveils how cutting-edge technology is reducing hospital visits and revolutionizing patient care.

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PM360

APRIL 4, 2025

True patient engagement creates ripple effects that transform both clinical outcomes and business results in a measurable way. Measuring engagement isnt just about numbersits about the lives that are touched and the improvements made through strategic, thoughtful approaches to patient communication. The concept of patient engagement has evolved significantly over the past 25 years.

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MedCity News

APRIL 27, 2025

Many of those who survive the loss, devastation, and displacement of an extreme climate event such as a flood, tornado, drought, or wildfire experience anxiety, depression, post-traumatic stress disorder (PTSD), and even suicidal thoughts. Similar mental illnesses are often found even when people are indirectly exposed to extreme climate events. The post The Silent Mental Health Crisis of Climate Change appeared first on MedCity News.

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European Pharmaceutical Review

APRIL 4, 2025

New findings from The Pistoia Alliance report major challenges to adoption of data-driven innovation and AI in life sciences. The research is based on a poll conducted at the organisations annual European conference. Resistance to change emerged as the biggest obstacle to innovation (51 percent). To overcome this, the Alliance urged the pharmaceutical industry to prioritise cultural and behavioural change in digital transformation efforts.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

MaBiCo

APRIL 24, 2025

Complacency: The Silent Killer of Sales In the high-stakes world of sales, where numbers matter and performance drives success, theres a subtle but dangerous threat lurking beneath the surface: complacency. It rarely announces its arrival. It creeps in silently, often disguised as stability or satisfaction, but its impact can be devastatingboth on individual performance and organizational success.

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Pharma Marketing Network

APRIL 2, 2025

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. In 2025, the strategies that succeed are rooted in personalization, innovation, and real-time adaptability.

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PM360

APRIL 4, 2025

Why Real, Measurable Impact Can Only Come from Getting Close The advertising landscape is undergoing a seismic shift. As network agencies navigate uncharted territoriesmerging, rebranding, mounting margin pressures, and laying off thousandsthey are being forced to spend time and energy on things other than serving clients and growing their talent base.

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MedCity News

APRIL 16, 2025

From the operating room to the front desk, robotics are now being integrated into a variety of applications with the purpose of freeing up time and services for healthcare workers to do what they do best, patient care. The post Healthcares Robotic Renaissance: Meeting Future Demands appeared first on MedCity News.

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European Pharmaceutical Review

APRIL 14, 2025

New research has proposed a method to increase the effectiveness of tumour-infiltrating lymphocyte (TIL) immunotherapy. Investigators identified that the natural immune protein called CD40L was key in improving TIL cultures in the lab. We discovered that by adding CD40L to the immune cells in the lab, we could dramatically improve the number and quality of cancer-fighting T cells were able to grow, explained Daniel Abate-Daga, PhD, lead author of the study and Scientific Director of the Cell The

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Scott Burrows

APRIL 25, 2025

Competition can be intense. Whether its a rising competitor gaining momentum, an industry shift diminishing demand for your services, or a long-time rival slowly edging you out, its easy to feel cornered. But setbacks dont have to dictate your future. Instead, they can propel you forward. Rather than feeling trapped by competition, use it as a catalyst for growth, innovation, and renewed purpose.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Pharma Marketing Network

APRIL 28, 2025

Introduction Imagine standing at the edge of a revolution, where every tool you need to succeed is finally within reach. That’s precisely where pharmaceutical marketers find themselves today. Pharma marketing innovation is poised for an unprecedented surge in 2025, driven by new technologies, regulatory shifts, and evolving patient expectations.

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eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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PM360

APRIL 4, 2025

Digitas Healths Scott Raidel and Erica Rivera give us their insight on the future of blended learning for healthcare providers. SCOTT RAIDEL Chief Medical Officer Digitas Health ERICA RIVERA SVP, Engagement Strategy Digitas Health At the forefront of the industrys work, there is a desire to develop effective and tangible learning strategies for healthcare providers (HCPs).

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MedCity News

APRIL 17, 2025

The first Phase 3 results for Eli Lillys daily pill orforglipron show statistically significant reductions in blood sugar and body weight in patients with type 2 diabetes. The pharmaceutical giant plans global regulatory submissions starting at the end of this year. The post Eli Lillys Metabolic Medicine Takes the Lead in the Race to Develop an Oral GLP-1 Drug appeared first on MedCity News.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

European Pharmaceutical Review

APRIL 25, 2025

The largest clinical trial investigating a treatment for bronchiectasis has demonstrated a statistically significant reduction in the occurrence of pulmonary exacerbations.Findings from the Phase III ASPEN study of brensocatib could provide future promise for patients, as there are currently no approved treatments for the chronic inflammatory pulmonary disease.

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Integrity Solutions

APRIL 17, 2025

In stable markets, as our businesses are growing, investing in sales training is a relatively standard part of the acceleration process. Once you find the right type of training to support your team and culture, your company hits the “go” button and it’s full speed ahead. Fueled both by the skills and confidence of the team and a predictable, healthy external environment, the payoff comes relatively quickly in the form of higher productivity, quota attainment and overall revenu

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Pharma Marketing Network

APRIL 27, 2025

Introduction In todays hyper-competitive healthcare space, building a Lead Generation Network in pharma is no longer optionalits essential. Much like a clinical trial needs carefully selected participants, pharma marketers must construct targeted networks to generate high-quality leads. But how does one translate an abstract marketing concept into a practical strategy that complies with strict regulatory frameworks while producing measurable outcomes?

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Curzon Consulting

APRIL 17, 2025

The issue Shrinking customer base 13 legacy books and numerous policy variants causing customer and staff confusion Operationally complex to manage high cost to serve Existing proposition and pricing created trigger points for customer exit Customers not segmented by value No differentiated renewal or save strategies Not pricing for risk or maximised value retention Poor customer journey: passed from function to function, advisors not empowered Solution Designed and executed a pricing, product

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

PM360

APRIL 4, 2025

Why Pharmas AI Strategy Must Evolve AI is everywhere in pharma. Companies are running pilots, testing AI in sales, marketing, and market access. Some are seeing results; many are not. The industry is at a breaking point. Over the last year or so, AI has been treated as an experimentpromising but not critical. That mindset is shifting as AI is now creating genuine business outcomes not only in drug discovery but also in commercialization.

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MedCity News

APRIL 13, 2025

At Medicarians 2025, MedCity News Editor-in-Chief Arundhati Parmar explored the state of AgeTech venture capital with three investors. The panelists agreed that despite growing clear opportunities, the AgeTech market currently lacks the dedicated funding, proven business models and major success stories needed for it to take off. The post Where Does AgeTech Investment Stand?

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European Pharmaceutical Review

APRIL 17, 2025

Over the past decade, we have witnessed the arrival of a new era in biopharmaceutical R&D. Traditional methods and processes, such as wet labs, are being augmented by a rapidly expanding digital ecosystem in pharma. Across the industry, this shift is offering extraordinary opportunities to increase the speed, accuracy, and reproducibility of research.

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Pharmacy Times

APRIL 25, 2025

A panelist discusses how recent clinical trials for EGFR-positive nonsmall cell lung cancer (NSCLC) have expanded treatment options beyond single oral agents, with studies like FLAURA2, MARIPOSA, and PAPILLON demonstrating significant improvements in progression-free survival for combination therapies such as osimertinib plus chemotherapy and amivantamab plus lazertinib, though these combinations often come with higher rates of toxicity, discontinuation, and adverse effects compared to monothera

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Pharma Marketing Network

APRIL 23, 2025

Introduction In 2025, the pharmaceutical industry finds itself in the midst of a digital transformation, where trust and personalization are more important than ever. Pharma brands are no longer competing solely on productstheyre competing on relationships. As a result, customer engagement strategies have taken center stage in shaping how companies connect with healthcare professionals (HCPs), patients, caregivers, and stakeholders.

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Curzon Consulting

APRIL 17, 2025

The issue Frontline ‘negotiators’ not trained – Teams lacked clarity on effective, strategic negotiations Power balance leaning to suppliers – Although the airport had leverage, suppliers secured favourable contract terms Costs above benchmark – Costs were identifed as 20% to 40% above benchmark for critical success Solution Benchmarking & Research Gained clarity on the as-is situation.

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PM360

APRIL 21, 2025

Q. As your company is part of the ecosystem which represented the fourth largest career path vertical for MIT Sloans Class of 2023 , clearly there is interest in students entering this arena. How can the MIT education be applied to firms at the intersection of engineering, healthcare and management? ( Tina Tianning Yu): With the global medical devices market size projected to increase from last years approximate $518 Billion to $886 Billion in 2032 , the sector is a fertile ground for graduates

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MedCity News

APRIL 13, 2025

Even as studies and personal experiences repeatedly reflect the effectiveness of MOUD, a stigma about this approach and the medication persists, complicating efforts to help more people treat their opioid use disorders. The post Stigma Against Addiction Medication Limits Our Ability to End the Opioid Epidemic appeared first on MedCity News.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

European Pharmaceutical Review

APRIL 4, 2025

Analytical testing is an essential part of guaranteeing the quality, safety and effectiveness of pharmaceutical products. However, the process is not without its challenges and it requires a proactive approach if both compliance and efficiency are to be maintained. This is why it is essential to develop and validate analytical methods to support activities and functions such as process validation controls, stability tests and dissolution profiles.

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Pharmacy Times

APRIL 25, 2025

A panelist discusses how combining therapies for EGFR-positive nonsmall cell lung cancer (NSCLC) increases both benefits (improved progression-free survival, response rates, and duration of response) and adverse effects, emphasizing that treatment selection should consider patient-specific factors like central nervous system (CNS) metastases, performance status, treatment aggressiveness preferences, and real-world limitations where patients often differ from clinical trial populations in terms o

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Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Rather than relying solely on paid ads or direct promotion, referral marketing uses personal recommendations to generate awareness, interest, and ultimately, conversions.

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Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. While the U.S. economy remains numerically strong, 53%of Americans think its on the wrong track. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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