Variety: Educational Explainer Video
Avalere Health, Other Brother, and argenx
VYVGART up close
The highly complex science within “VYVGART up close” was made simple and compelling through two key creative decisions. The team worked directly with the MG patient community to build a clean story, then the team embraced an educational yet youthful film style.
TEAM MEMBERS:
Katrina Gary Senior Director of Patient Marketing
Alyson McNamara Associate Director of Patient Marketing
Dan Pedersen Director
Andrew Prahin Creative Director
Sam Hoar Lead Copywriter Parker Gibson Lead Art Director
Marisa Gurovski Account Lead
OTHER BROTHER TEAM MEMBERS:
Stuart Bury Executive Creative Director, Other Brother
Isaiah Powers Executive Creative Director, Other Brother
